Two new Swartzberg workshops

Two new workshops from Swartzberg:

Profiting from defeat: surviving and thriving on rejection

Welcome to the new world of campaigning! Deploying identification to mobilization

Profiting from defeat: surviving and thriving on rejection

A great idea. Impeccably implemented. And – despite these – a crushing flop.

Learn how survive the pain of rejection by identifying the reasons for it – and by employing them to the building of a better and bigger innovation.

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Welcome to the new world of campaigning: deploying identification to mobilization

Storytelling. Tipping points. Like the rest of the over-hyped tools of campaigning, they simply don’t have the effectiveness to get the job done.

Successful campaigns use 360° identification and targetized mobilization to achieve an unprecedented impact and thus results.